The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


Mark Donnigan: It's going excellent, Ben. I am so satisfied to be right here on your show.Specifically offered the relevance and also the seriousness of the subject we're going to be dealing with over the course of this discussion too, which is one that I assume is really under-discussed. One that may if not raise some eyebrows, however could get y… Read More